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Understand what your
data is telling you.

Unpack reads your analytics and explains what changed, why it matters, and what to do next — in plain English.

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Analytics, explained.

unpack.report

Monthly digest · May → JunNEW

Organic traffic grew 38% — here's why it happened.

Biggest win

Organic traffic increased 38%

Three recent articles began ranking on the first page of Google.

Why it matters

An estimated 420 additional visitors this month

Most landed on the page closest to your signup form.

Next step

Publish two more articles on the same topic

Same audience, low competition. Likely to compound the gain.

Recommended next step

Double down on the topic driving your new traffic.

Before · raw analytics

Sessions

12,481

+4.2%

Users

9,034

−1.8%

Bounce

62.1%

+3.1pt

Avg. dur.

1m 24s

−0.3%

Pages/sess

2.14

+0.04

Conv. rate

1.92%

+0.11pt

CTR

3.41%

−0.22pt

Impr.

184,210

+8.0%

Goal 1

284

+12

Goal 2

−4

Goal 3

Events

28,402

+6.0%

After · insight

“Your audience grew this month, but the visitors who matter most — people reading your pricing page — dropped 18%. That's where to look next.”

One paragraph · written by Unpack

01 — The problem

Most analytics tools focus on reporting.
Unpack focuses on understanding.

Modern teams have more dashboards than ever, and less clarity. Numbers are everywhere; context is missing. You open a report to answer one question and walk away with twelve more.

average charts on a single marketing dashboard

12h

spent each month interpreting reports

73%

of leaders say they don't fully trust their data

02 — The solution

Insight, delivered weekly.

Unpack monitors the metrics that matter and writes a short, honest report each week — the kind a sharp colleague would write if they had the time.

Biggest win

Newsletter signups doubled

Watch out

Mobile checkout slowed by 1.4s

Recommended

Refresh the pricing page hero

Know what changed

Unpack reads your data and explains the movement behind the numbers — in sentences, not charts.

Focus on what matters

We surface the few signals that actually moved the business, and set the rest aside.

Decide with confidence

Every insight comes with a clear next step, so meetings end with decisions instead of more questions.

Share work people read

Concise, well-written summaries you can send to your team, your client, or your board without editing.

03 — A sample

This is what an Unpack
report looks like.

Monthly digest

November · 2025

A strong month, with one clear story.

Traffic increased 18% this month — your strongest result since spring. Most of the lift came from returning visitors, which typically signals that recent content is resonating.

LinkedIn delivered the highest engagement, both in clicks and time on page. The audience reading you there behaves meaningfully differently from your search visitors.

Two pages drove 62% of all conversions: your pricing page and the onboarding guide. The rest contributed little.

Recommendation

Invest further in LinkedIn content this quarter, and refresh the two pages that underperformed: integrations and changelog.

04 — Vision

Analytics should lead to decisions.

Data should help people make better decisions, not generate more reports. Unpack turns complexity into understanding.

Be among the first
to see the difference.

Early access opens this winter. We're onboarding teams in small cohorts so we can work closely with every customer.

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Understand what your data is telling you.